The Upjohn Pharmacy in Disneyland

Editor’s Note: Today’s post comes from Stephen Hall, curator of the History of Pharmacy Museum at the University of Arizona College of Pharmacy. In it, Hall tells the fascinating history of a special exhibit at the original Disneyland. 

In the summer of 1955, Disneyland opened its doors to the public for the first time. As tens of thousands of wide-eyed visitors entered the Magic Kingdom on opening day, one of the first sights they saw was a small, unassuming apothecary shop at the corner of Main and Center Streets. This was the Upjohn Pharmacy, a company-sponsored store that told the tale of the drug industry then and now.

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The Upjohn Pharmacy came to be through a string of fortuitous circumstances. Jack Gauntlett, The Upjohn Company’s advertising manager, recognized Disneyland’s unprecedented potential for brand promotion, and he approached the director of the company, Donald Gilmore, with the idea for the store. Unbeknownst to Gauntlett, Gilmore was close friends and part-time neighbors with Walt Disney (both men owned homes at the Smoke Tree Ranch in Palm Springs, California). Disney had been seeking corporate sponsorship as a means to help him fund his theme park, and with an existing connection to the head of The Upjohn Company, the groundwork for the Upjohn Pharmacy was laid.

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