The Experiment of the Canadian Marijuana Market

Editor’s Note: Today’s post comes from contributing editor Dr. Stefano Tijerina, a lecturer in management and the Chris Kobrack Research Fellow in Canandian Business History at the University’s of Maine’s Business School. 

The Canadian marijuana experiment is intertwined with the global market system, the international financial system, the investment world, the entrepreneur, the small business owner, the government regulators, the occasional recreational consumer, and the habitual consumer.  It is at the heart of an incrementally sophisticated world of business, impacting the livelihoods of indirect and direct social, economic, political, and environmental stakeholders, locally and internationally. It is a world of Research and Development, of science, of policy making, and more recently of higher and technical education.  It could be the future miracle of the stock market, of the pharmaceutical world, even of the global market system. Uruguay jumped on the recreational and medical legalization wagon in 2017, but mostly to decriminalize the issue and resolve an internal social problem. Canada, on other hand, acted as a first-mover in 2018 with the intention of developing domestic and international capabilities around the potential rise of a global market.  

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Maine and its Marijuana Market

Editor’s Note: Today’s post comes from contributing editor Dr. Stefano Tijerina, a lecturer in management and the Chris Kobrack Research Fellow in Canandian Business History at the University’s of Maine’s Business School. 

Back in November of 2016 the people of Maine voted in favor of a referendum that legalized medical and recreational marijuana.  The medical marijuana market took off quickly, but recreational marijuana regulatory structures slowed down the process for those interested in the Tetrahydrocannabinol (THC).  It is now January 2020 and finally the state started accepting applications for recreational retailers.  

Cities across the state have now become competitors in a new and potentially lucrative market that will be up for grabs, and that will ultimately change the local economies across the state.  Like Colorado, California, Nevada, and numerous others states that have legalized medical and recreational marijuana, Maine is positioning itself as a competitor in this emerging market.[1]

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Marijuana: From “Acceptable” to a Protected Commodity

Editor’s Note: Today’s post comes from contributing editor Dr. Stefano Tijerina, a lecturer in management and the Chris Kobrack Research Fellow in Canandian Business History at the University’s of Maine’s Business School. 

The Canadian The Lethbridge Herald published the article “Marijuana Smoking will Become Acceptable” on December 3, 1970, as a means to lay down the foundations for the future legalization of marijuana.[1]  Forty-nine years later, the federal legalization of marijuana, for both medical and recreational purposes, is a reality in countries such as Canada and Uruguay. 

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The policy in the South American country was designed to deal with criminal organizations, but the policy in Canada was designed to build a lucrative global capitalist market. Canada’s highly regulated and government-driven sale of cannabis showed that federal and provincial governments envisioned legalization as a lucrative means of taxation, building protectionist measures around the commodity in order to secure the inflow of corporate and personal taxes.  In comparison, the 1970s’ vision of legalization did not include a fiscal agenda, and much less a protectionist agenda.

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Narcotics and Western Civilization: A Student-Based Reflection

Editor’s Note: Today’s post comes from Dr. Stefano Tijerina, a lecturer in management and the Chris Kobrack Research Fellow in Canandian Business History at the University’s of Maine’s Business School. He adds to our Teaching Points series, on bringing drug history into the classroom. 

Screenshot 2019-10-14 at 10.07.33 PMIn an effort to bring to the classroom the debates over global intoxicants, I was given the opportunity to teach an Honors College tutorial at the University of Maine titled “Narcotics in the Construction of Western Civilization.”  My objective was to deconstruct stereotypes and build awareness about the long history and culture of drugs in the West, juxtaposing it to the experiences of other cultures that also built intimate relationships with intoxicants of all kinds.  The course became a way to connect my past with the present.

Screenshot 2019-10-14 at 10.08.52 PMI grew up in Colombia during the 1970s and 1980s, experiencing the escalation of the American-led War on Drugs.  I had been searched at airports continuously as a child when visiting my family in Texas, and later disenfranchised by the narco-centered stereotypes during my college years in New England.  My first exposure to marijuana had taken place in Brownsville, Texas, not so distant from the story told by Domingo Martinez in The Boy Kings of Texas.  Since then I always asked myself, why was I exposed to narcotics in the U.S. and not in Colombia, where everybody said drugs were the common denominator?   Growing up I was always curious about the nature of the construction of Colombia’s narco-stereotype, knowing first-hand that the cultural desire for all kinds of intoxicants was in the U.S., and the West for that matter, and not in Colombia.  As a preceptor in the Honors College, I wanted students to have the unique opportunity to ask similar questions and reflect on their own experiences growing up in the largest global market for intoxicants, where the cultural taboo and the demand-side of intoxicants slept side by side in the same bed. 

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From Taboo to Veneration: Marijuana, Canada, and the New Social Construct

Editor’s Note: Today’s post comes from Dr. Stefano Tijerina, a lecturer in management and the Chris Kobrack Research Fellow in Canandian Business History at the University’s of Maine’s Business School. 

In January 1968 the Winnipeg Free Press reported that marijuana was “the biggest mass floating of the law since prohibition.”[1]  Back then the urban myth said Lebanese cannabis was the most potent, but Canada, like the U.S. market, was limited to Mexican cannabis; “Acapulco Gold” was the common preference among “local users.”[2]  This new generation of consumers was juxtaposed against the anti-marijuana initiatives on both sides of the border that had, by that point, constructed the idea among sectors of civil society and policy makers that the drug led to mental disorders, violence, degeneration, addiction, and that it served as a gateway to other more dangerous narcotics.  It was from the late 1960s onward that a pro-marijuana movement across both sides of the border was spearheaded by young rebellious Baby Boomers in order to clarify the facts and debunk the old myths. Fifty years later the construct of the “thin, sunken-eyed individual slowly starving himself to death” has been replaced by the image of the radiant millennial stoner.[3] Within that transformation of the constructs of marijuana, Canada’s Federal and Provincial governments were able to build a government-business partnership that positioned the nation and its private sector as the pioneers of a new global business that might even surpass the global market for coffee.  A half century ago possession in Canada could cost you seven years in prison; today it represents an entrepreneurial opportunity.

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Director, Louis J. Gosnier. “Tell Your Children,” 1936.

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